Marketing and Propositions Director
Virginie brings over 15 years’ of experience in brand strategy, marketing and digital proposition development, having worked in senior leadership roles for leading consumer brands.
At IWP, Virginie is responsible for:
- Creation of the brand strategy and visual identity for IWP and each local brands, acting as the overall brand custodian for the group
- New customer propositions and digital client portal development
- Delivery of the company’s customer acquisition targets by leading an integrated multi-channel marketing , comms and PR activity