IWP today announced the appointment of Virginie Faucon as Director of Brand and Digital Propositions. Virginie will be responsible for leading IWP’s marketing activity and building a nationally recognised brand and customer proposition in the IFA sector.
IWP’s mission is to build Britain’s best national IFA business and is a long-term investor in the IFA sector. IWP was created to grow, support and promote the UK’s brilliant local independent financial advisory (IFA) firms.
CEO David Inglesfield said: “We want the IWP name to become synonymous with the very best of British wealth management. Virgine’s appointment will help us coordinate and build an outreach strategy so current and future customers all over the country can understand the IWP proposition.”
Virginie brings over 15 years of professional experience to IWP, having previously worked in senior roles for Deloitte, EY, EE, O2, News UK, BSkyB and Aviva.
Virginie said: “In joining IWP, I’m focused on building a national brand that conveys quality and a client-centered approach to financial advice. I’m excited to work with the excellent network of IFAs that David has assembled, leveraging the expertise and reputation they’ve gained over decades of outstanding service to build a trusted brand.”
IWP will launch a national brand in 2020 with over £2 billion of client assets. IWP’s founding firms include Alexander Grace, Kelsall Steele Investment Services, Murdoch Asset Management and Rixons Wealth Management, giving IWP a presence from Cornwall to Yorkshire. Another eight firms are already signed up and currently going through the acquisition process.
IWP provides market-leading operational and support services, including compliance, IT, investment research, marketing, recruitment and training, allowing IFAs to spend more time with clients. IWP acquires firms but leaves day to day management in the hands of local teams, who may also retain a participation in the ownership of the business.